The Twyford Code: A Novel

This book gives direction to anyone thinking about starting their own business or transitioning into self-employment. The book provides a broad overview of the important considerations involved with starting a business by giving valuable insight and analysis of the options available. Some of the considerations include whether to start a franchise versus an independent business, whether to acquire an existing business or start one from scratch, which type of business entity to form (e.g., sole proprietorship vs. LLC), and what type of funding to seek (e.g., ROBS vs. SBA). Additionally, the book provides firsthand knowledge, personal experiences, and valuable tips from the author involving several important areas of business ownership, including financial management, marketing, human resources management, e-commerce, legal, and real estate matters.